15 Jul Website Design Blueprints – Building A Better Online Tool
Website Design Blueprints
So you think you are up to building your own website? What you don’t know is that taking on such an endeavor is a very time-consuming task. However, when you do decide on venturing out into the land of design and coding, doing it right in the first place will save you time and money. That’s why it’s important to create a website design blueprint before you start looking for a designer. Taking the time to outline what you want your website to do exactly is key in having a successful outcome and long-term business tool in which to use to create traffic back to your business. Ultimately it is how you bring revenue to your organization, with just a pretty online brochure it will never effect your bottomline, that is why it’s imperative to do your homework prior to starting a website project.
Without the blueprint it’s kind of like trying to make your way around a completely dark room. You will stumble around, run into a few things but have no real idea where you are or where you’re headed.
What should you include in a website design blueprint?
Here are some ideas to head you in the right direction:
- Target Market– The most important part of your website will be the message, not the medium, the graphics or anything else. To get the right message you need to know the market you are talking to. What are they thinking? What are their problems? What solutions are they looking for? Make sure you are very clear on this and write it down in detail. It’s a crucial step in your website design and development.
- Branding– Maybe you have a brand created already through an offline business that you are moving online or maybe you are creating a new brand. Think about your brand and the feeling you want to impart on those who do business with you. Think about the colors, the shapes, the words and images you want to use to create that brand. Then write it all down.
- Marketing Funnel– How will you lead people through your marketing funnel towards your profit center? This will make a big impact on how you design your website. Is the purpose of your website to get people to pick up the phone and call you where you make the sale? Do you lead them to an email opt-in form to start the follow up process? Will you lead them straight to a sale? Know where you want them to go and how you will get them there.
- Content– Some of the most common and recommended pages of a website are the home page (of course), about page, contact page and frequently asked questions. These are pages your visitors will expect to see. Beyond that, you will need to decide what other pages you will build. If you are building an authority website you may end up with hundreds or thousands of pages. Consider how you will organize and categorize your pages to make them easy to find.
- Realize It’s a Process– While a great website design blueprint will help the whole process go smoothly you must realize that no website is really ever finished. A website is a work in progress. Don’t wait until it’s perfect to get it going, just fix it as you go along!
Speaking from experience, I have professionally designed and coded hundreds of WordPress websites, giving my clients many advantages, including allowing owners the ability to easily make edits to your own website. You will no longer need to wait for a designer or developer to get your website updated. If you can use Microsoft Word it is safe say that you can edit your own website using WordPress.
With all of this said, do you have your blueprint and ideas ready? Are you eager to get started on creating your own very profitable online tool? If so, you are on your way. Please do not hesitate to contact me if you would like to schedule a call or meet face to face.